Have you ever experienced a deal going wrong and not understood why?
You’ve taken all the courses, you understand how to develop business and close deals, but somehow, things are different once you’re dealing with people from countries other than your own.
Have you ever thought about how culture might be affecting the challenges you face? In a world where business is becoming ever more global, developing intercultural competence is vital.
In this book, we provide you with a practical, academically solid, big-data based system using a limited number of easily understandable mindsets to help you negotiate more successfully anywhere in the world.
It received a great endorsement from David Arnold, Professor of marketing at London Business School.