Hofstede Dimensions

The anthropologist Geert Hosftede -whose work I detail in my book- started with a basic and simple idea to compare cultures. He said ” if I take four fundamental characteristics common to all human beings and that I measure the importance of these for each culture, I have a gap between measures that will scientifically tell cultural differences” he carried out this work with the help of IBM in a study covering 70 countries. He determined – thanks to his skills as an anthropologist – four subconscious and fundamental characteristics, which we call DIMENSIONS, that vary depending on the environment.

Relation to Authority

This figure shows the extent to which less powerful members of society accept that power is distributed unequally.

Relation to individualism

In collectivist cultures, the group (family, clan or organization) protects its members in exchange for loyalty.

In individualistic cultures, members take care of themselves.

This figure shows the sensitivity to individualism.

Relation to masculinity

Feminine cultures: the dominant value will be caring for others and quality of life.

Male cultures: the dominant values are performance and success.

This figure shows the sensitivity of masculinity.

Uncertainty avoidance

This figure indicates how people feel threatened by uncertainty and ambiguity and try to avoid these situations.

Pragmatism and relation to time

This index shows how cultures relate to time; high scores indicate pragmatic cultures (long-term oriented) while normative scores point out short-term oriented cultures – Some scores may be missing as research is still in progress.

Relation to indulgence

Indulgence scores indicates to what extent cultures controle their desires and impulses. Cultures with low scores are refered to as “indulgent” while high scores are called “strict” – Some scores may be missing as research is still in progress.

In other words – in the method created by the researcher, each culture will be represented by four figures , illustrating the importance of each DIMENSION. The method is therefore quite simple, you can compare “your own measures” with those we meet and it will be easy for us to anticipate the problems we will face. It takes a little practice, because a correlation set is attached to each dimension , and this is what makes the method so rewarding .

Scale

So I suggest you imagine a slider, calibrated from 0 to 100, where we can place the Dimension Score of each country:

Dynamics of Dimensions:

For example, you will find that the British culture is very “consistent” and indices all go in the same direction: they do not like authority, are very individualistic, very masculine in their choices and are not afraid of uncertainty, it seemed obvious to me to baptize this cluster “Competitors.”

Under this category, were grouped all cultures showing the same basic trends.

Watch the scores of the Chinese culture. Again, the indices are consistent; their members accept higher authority form collectivist groups and are not afraid of change – even radical – which can be seen in their recent history. It seemed obvious to call “The Great Body.” It thus emerges six basic patterns that you find in the last column.

Advertisements

3 thoughts on “Hofstede Dimensions

  1. Many thanks. Also why are Italy,France and Spain defined as Pyramid on the first chart but then as Solar System on the second chart? Could you also explain what you mean by Solar System?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s